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Tuesday, July 20, 2010

Ali Zafar’s ‘Tere Bin Laden’ Business Picked Up Dramatically During Weekend (Box-Office Report)


Three Indian movies – Tere Bin Laden, Udaan and Lamhaa and two English movies – Inception and The Sorcerer’s Apprentice released on the same day i.e 16th July. But even after getting support from the leading faces of the Indian cinema (like Salman Khan, Karan Johar and Sonam Kapoor) and even after getting rave reviews, Tere Bin Laden starring Ali Zafardoes an average opening at Box Office mostly because of Christopher Nolan (of Memento, Prestige & Batman Series fame)’s highly anticipated ‘Inception’ that stole the show, from East to West, from North to South. In fact, the film fetched a fantastic start from its first show onwards, eclipsing the Indian releases completely. Tere Bin Laden wasn’t expected to start with a bang at the International market, primarily because it stared a new face for them and also because Leonardo DiCaprio’s film ‘Inception’ was also releasing on the same day.
According to leading trade analyst of India, Tere Bin Laden started on a 15% to 20% to 25% note in the morning and noon shows, it picked up during the evening shows, since the word of mouth is extremely positive. The several distributors and exhibitors were unanimous that the film should pick up further on the coming days. The film is still being considered as a hit in UAE and India, mainly because it was made on a moderate budget of $2million USD.
On having conversation with a renowned musician, Shahvar Ali Khan, on the situation, he said
An opening of 25% without big star presence & an opposition such as INCEPTION is insane! Trust me, this movie will keep growing with word of mouth
Still after getting an average opening, TBL has managed to recover all its investment within a night of its release.
Update:
Tere Bin Laden rakes in Rs 50cr in opening weekend
“‎’Tere Bin Laden’ business picked up dramatically during the weekend” – Indian Trade Analyst.
INDIAN BOX-OFFICE:
Picked up dramatically with each passing day. Collected approx. Rs. 90 lacs nett on Friday, approx. Rs. 1.35 cr. nett on Saturday and approx. 1.49 cr. nett on Sunday. The 3-day total stands at approx. Rs. 3.74 cr. nett on 344 screens. The cost of investment to the distributors is approx. Rs. 7.5 cr. [incl. P. & A.] and the returns from theatrical and non-theatrical avenues should ensure profits to its distributors and also its producers
Overseas (Britain, UAE & Australia) BOX-OFFICE:
Internationally too, the film is enjoying a strong run and has already grossed $150,000 from Britain, the United Arab Emirates (UAE) and Australia while a US release for the same is still in the pipeline.
Overseas (U.K.) BOX-OFFICE:
TERE BIN LADEN has debuted at No. 20 position. In its opening weekend, the film has collected £ 19,886 [approx. Rs. 14.27 lacs] on 10 screens, with the per screen average working out to £ 1,989.
‘Tere Bin Laden’ has performed exceptionally well,’ Amit Shah, chief manager (programming) of DLF DT cinemas. It has had an average of 70 percent occupancy over the weekend. Considering the comic factor ‘Tere Bin Laden’ has a great week ahead too.’

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