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Monday, July 5, 2010

UTV - Indiagames launched I Hate LUV Storys mobile game

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UTV - Indiagames have announced the launch of the official mobile game for I Hate LUV Storys. Film's cast Imran Khan and Sonam Kapoor along with the director Punit Malhotra unveiled the game recently at a hotel in Mumbai.

With stunning visual elements and character animation, the mobile game takes all the luv-struck gamers into a virtual world of Jay and Simran where the gamer has to step into the shoes of Imran Khan A.k.a Jay and interact with Sonam Kapoor - Simran and Sameer Dattani - Raj for an exciting game experience.

In level one - Theatre Blues, Jay has been forced to watch a film with Simran and Raj and he has a task to irritate Simran without getting caught. Once he succeeds he moves on to- Love Cocktail, where he has to secretly fill in Raj's glass and get him completely drunk at Simran's cocktail party. Moving on to the third level: Dance Envy , Jay has to groove and perform some jazzy dance moves with Giselle and ensure that Simran gets jealous, In the fourth leval Race for Love, just like the movies, Jay realizes this true luv for Simran and has to theatre stop Simran before it is too late!

Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said, "This movie has excellent pedigree coming from Dharma and UTV Motion Pictures with a young star cast that our gaming audience identifies with. The romantic genre was also interesting as we see an increasing mix of women in our user base. The different game experiences including a racing game, ensure appeal across our target audience while keeping with the theme of the movie."

Talking about this Association Punit Malhotra said, "I Hate Luv Storys is a fun, young film made with a lot of heart. I am sure people will really like this fun, young film made with a lot of heart. I am sure people will really like this gaming experience by Indiagames as it's interactive, enjoyable and engaging."

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