Video: Frank Miller Gives Sin City Treatment to Perfume Ad

Frank Miller and perfume don’t usually show up in the same sentence, but the graphic novel auteur has now shot a TV commercial that frames Evan Rachel Wood in futuristic noir imagery

reminiscent of his iconic Sin City series.

Unlike most TV campaigns directed by famous filmmakers who prefer to remain anonymous, the Gucci clip has its own teaser trailer that puts Miller’s name front-and-center in blood-red letters. We’re not sure how the ominous sci-fi cityscapes relate to what the Gucci fragrance actually smells like, but the visuals look better than most of what showed up in Miller’s lackluster film-directing debut, The Spirit.

The commercial will make its on-air debut Sept. 12 during the MTV Video Music Awards.