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Friday, September 10, 2010

Sony's PSP Go post-mortem continues, Kaz Hirai concedes 'pricing is perhaps an issue'

Sony's PSP Go post-mortem continues, Kaz Hirai concedes 'pricing is perhaps an issue'We're still perplexed by the PSP Go's failure. Who doesn't want to pay more for a device that lacks the hardware to play UMD games, only compatible with downloadable versions that release days or weeks later and then cost more to boot? Sony's Andrew House stepped up in June to put a positive spin on the situation, saying the PSP Go helped them "learn more about what the consumer wanted" -- something they obviously didn't do before shipping the thing. Now Sony Computer Entertainment President Kaz Hirai is giving a similar angle in an interview with MCV, addressing concerns of both price and content availability:
...we did get a lot of feedback, both good and bad. I think we need to make sure we have as many titles available to download as possible, to make the experience as easy as possible. But also pricing is perhaps an issue.
If nothing else the PSP Go has certainly generated a lot of consumer feedback, and encouragingly it seems like Sony is actually listening.

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