People are watching Bigg Boss for Pamela Anderson

Former "Baywatch" star Pamela Anderson's hyped entry, coupled with a heated argument between contestants Dolly Bindra and Sameer Soni, has generated maximum Television Rating Points (TRPs) for Colors' reality show "Bigg Boss 4".

The episode featuring the two sensational developments was showcased Wednesday, and ended up generating a rating of 4.8, according to data provided by overnight television viewership tracker Audience Measurement and Analytics (aMap).

This is the highest TRP for the show - beating even its 3.6 rating for the launch episode, as well as the 4.4 rating garnered by the Sara Khan-Ali Merchant wedding episode.

Anderson, popular for her sex appeal, is on the show for three days. She looked sensational in a white sari with a provocative blouse and teamed it with jhumkas, bangles and bindi to add an Indian touch.

The 43-year-old caused a lot of excitement for Hrishant Goswami and Ashmit Patel. She greeted everyone with a "Namaste".

Before her entry, a lot of drama had

already happened on the show. Sameer and Dolly, who have now been evicted from the show, were on the verge of a physical fight owing to a verbal fight between Dolly and Shweta Tiwari.

"Bigg Boss" is currently under the scanner of the ministry of information and broadcasting (I&B) for its adult content. The ministry Wednesday directed Colors and Imagine TV channels to change the broadcast timings of their shows - "Bigg Boss" and "Rakhi Ka Insaaf" - to a late night slot following complaints of vulgarity.

Colors moved the court against the order issued by I&B and the Bombay High Court Thursday stayed till Monday the central government order directing the channel to change the broadcast timings of "Bigg Boss".