By Subhash K Jha
It is her first television ad campaign.And Sonakshi Sinha riding high after the Dabangg and the slew of awards last year, has bagged the coveted campaign as the brand ambassador for Dyna soap. The soap was earlier endorsed by Katrina Kaif. Coincidentally both the divas are Salman Khan’s protégées.
So you would think there would be tension between the two divas, specially since Sonakshi is doing a spate of Salman films. But no such thing!
The two ladies get along very well, thank you. Sonakshi is full of admiration for her senior and thinks Katrina conducts herself in the entertainment industry with great dignity.
She doesn’t think she has replaced Katrina in the soap ad.
Says the sprightly softspoken Sonakshi, “Katrina had done the Dyna campaign many years back and they haven't had a brand ambassador after her. So like every brand and
celebrity move on, so have Dyna and Katrina. She has moved to Lux. I’ve come into Dyna, Simple!:”
Sonakshi is glad to be successor to Katrina in the ad. “Not every newcomer gets to represent one of the highest-selling soaps in the country."
What was it like shooting the campaign specially since it required Sonakshi to get into a bath tub?
Says Sonakshi, "It was good fun. The team was excellent the shoot went off smoothly.I wasn't the least selfconscious about the way it was shot. It's a very aesthetically shot ad. It was completely in my comfort zone."
Interestingly both Katrina and Sonakshi are very particular about appearing dignified on screen.
As Sonakshi puts it. “Just getting into a bath-tub doesn’t mean one has to be unaesthetic.”